Is Your Business Model
Truly Sustainable?

by Richard Orme

5 Questions Your Company Should Answer to Prove it

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03 AUGUST, 2021
Sustainability is such a hot topic right now. 
We live on a planet of finite resources, but often we treat it like our resources are infinite.
We’ve become used to instant gratification.
We want the cheapest, fastest option possible, whether we’re thinking about food, clothes or energy.

Despite this, the words “sustainable” and “sustainability”,  are being overused (misused and abused) by many companies in official communications, marketing messages, social media. Companies want to show how “sustainable” they are on almost every website.

But what do these words really mean?
Implementing sustainability practices is important, but measuring the impact of your actions is essential.
That's why we have created
Project Impact!
We recognise that we are on a journey as individuals, a company and a collective. It’s our aim to deliver a positive impact in all areas of sustainability where possible and we will measure our moves over time so we can truly see the difference we are all making and assess our progress transparently.

Is your business on a sustainable journey?
Here are 5 questions that you should be to answer as an organization to prove it.


Does your organization have a sustainability program? 

R: Absolutely. 

It’s as important to our stakeholders and the team as making profit for the business.  We believe every business should prioritise their impact within their company’s P&L, in other words - to generate the revenue required, a business needs to know what the impact is on the planet to do so, and what it can do to reduce this impact, beyond adopting a simple carbon offsetting approach.


What are the objectives and targets of your sustainability efforts, and what progress has been made in meeting your goals? 

R: We view sustainability as reducing the impact on the planet and our people to zero (or as close as possible to zero) whilst still enabling the business to grow revenue year on year.  As a small SME that has a hybrid WFH/ office solution, we have three core pillars that we focus on to help achieve this goal: Carbon, Single Use-plastic and Wellbeing. 

Each equally as important as the other and we’ve made steady progress across all three pillars. However, we’re most proud of our Wellbeing initiatives, especially our mental health discovery sessions that are being rolled out for all our team. 
As a people business, the mental health of our team is of utmost importance and will soon become a measurable score to enable our leadership team to monitor manage where necessary (with complete anonymity for the team). 


✅ What sustainability challenges does your organization face?

R: Mostly, in terms of Carbon, it’s our digital footprint. 

Being a
hybrid WFH/ office solution working team we’re completely reliant on digital platforms to operate the business, so making sure our third party digital providers have the right carbon footprint reducing measures in place is key, as well as rewarding simple value driven behaviours internally to engage our own team with keeping their digital footprints to a minimum (at home too).

How much money would you save if you improved your retention rate by 50% overnight?

Check out our evidence-based recruitment strategy or get in touch to find out.


✅ What role does sustainability play in your company’s overall strategic plan? 

R: Very Simple.

There is no business if we have no planet. 
So all our strategic thinking and planning has our sustainable values at the heart of every decision. 

We want to build a global business with over 100 employees, that can operate with zero impact on them and the planet.
Not only is this essential for our business to succeed, grow revenue and build stakeholder value, it’s key for the survival of the planet. 

How do you promote sustainability and wellbeing in the workplace?

R: We enrol all our team to take ownership of it for themselves by recognising and rewarding value driven behaviours that support our three core pillars and their initiatives, in turn this creates a culture in the business that means, well, this is just what we do. 

Culture is a way people behave without rules to govern them, so it’s the most powerful way we as the leadership can achieve our sustainability goals.

We believe that small choices we make every day have a big effect on the environment.
And that’s how our sustainable journey began.

About the Author

Richard is the founder of businesses that are changing the way people work.
He has 20 years of experience running companies in the UHNW sector, and more recently, as a non-executive board advisor providing strategic planning post-merger and acquisition.  With a career starting in naval architecture, yacht construction, brokerage and project management, Richard’s focus is now the advancement of sustainable business practices for UK SME’s to reach a zero impact status whilst supporting leadership teams with strategic growth planning. 

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